Article
Logo first or website first?
Ideal order vs practical order when you need to go live this week.
Ideal: logo → website → ads. Practical: if you need enquiries this week, launch a clean site with temporary type treatment, then swap in a proper logo kit.
When to invest in branding first
New brand name, packaging in print, or multiple founders arguing over colours — settle the mark first.
When the website can lead
Existing shop already known by name on WhatsApp; you mainly need a professional link for Google and Instagram.